Serves as the primary repository of educational resources on marketplace regulations and the three-tier system.

 Educates policymakers, regulators and the public about alcohol, its uniqueness and its regulation.  Conducts sound research and implements initiatives that will maintain the appropriate state-based regulation of alcohol.  

Provides research, analytics and alcohol regulatory information, and acts as liaison to federal, state and local governments, research groups, public health associations, the media and other organizations impacting alcohol policy. 

 Further effective beverage alcohol policy and regulation by educating its members about beverage alcohol policies and regulation within our communities, states and nation.  

 Committed to improving the standards and practices of liquor law enforcement, to the professional development of its members, and to public recognition of the role and achievements of liquor law enforcement in protecting and promoting public safety. 

 Assists communities in the planning and management of hospitality zones to create safe, vibrant and economically prosperous places to socialize. 

 Identifies and promulgates Best Practices to prevent underage sales of age-restricted products; and

Examines the impacts of responsible retailing policies from the diverse perspectives of its different stakeholders.

  Translates alcohol policy research into public health practice to prevent and reduce alcohol-related harm.